Overall they classify people’s reasons for going online into 7 broad categories:

  • Learn
  • Have Fun
  • Socialize
  • Express Yourself
  • Advocate
  • Do Business
  • Shop

Interestingly the order they’re listed above is the order from highest to lowest that they found people go online for.

Within the categories ‘pass time’ was the most responded to result with 100% of people saying that they go online for this reason.

You can also look at the results based on gender and age. For example

  • Men go online to do business, be informed of news and be entertained more than women
  • Women are more likely to go online to socialize and express themselves than men)
  • Youth go online more for socializing, advocating and self-expression than seniors
  • Both Youth and Seniors are going online to have fun

Other highly rated areas (80% of responses or more) included:

  • Educate Self (96%)
  • Connect with Others (92%)
  • Research (89%)
  • Share (86%)
  • Be Entertained (82%)

If you belong to people use online to make money and maximize the online world then it is a smart way to earn income. Or some are looking for services like pest control, plumbing or handyman services. Or if you are going online just have fun then make the use of it to enjoy life.

No matter what is your purpose going online the important thing is you maximize the use of it’s an online contribution to your life. (Jo Arcaya)